Digital video is a good way to advertise for free. One good site that many people use is YouTube. YouTube uses progressive download to view videos, which means you only see what you download. They convert any files uploaded to FLV format.
There are many different types of codecs, including Quicktime, Windows Media, and Flash. Each codec has a different compression rate and each has its own pros and cons. No matter the codec there is always the problem of copyright.
This is relevant to my entrepreneurial idea because we can create videos and upload them on YouTube to advertise our business. Also, if we host videos on our site it's important to choose the right codec so everyone can view it. It'd also be important to choose either streaming or progressive download depending on the length of the video.
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